Selling your home may be the largest financial transaction you’ll ever make. Choosing the agent that’s right for you can be a confusing task.
Coldwell Banker® suggests home sellers start by interviewing several real estate agents to find someone with whom they “connect”. However, chemistry is not the only variable to consider. The length of time an agent has been in the business, his or her home sale success rate and knowledge of the local market can also play a significant role.
As a home seller, consider these five essential questions to ask before making your decision.
- How long have you been in the real estate business . . . what has your success rate been in home sales over the past 12 months?
The length of time a representative has been in the business and their home sale success rate is an indicator or their knowledge and expertise in the industry. Ideally, a home seller will want to work with an agent who has a high percentage of completed transactions within the price range of your home.
- What was the average amount of time it took to sell those listings?
By comparing marketing times between the agents that you are interviewing, you will get a read on how well that agent markets homes.
- What was your list-price to sale-price ratio?
Here’s a question that shows if there is any significant differences between original listing prices and ultimate sale prices. It can be an indication that the list prices quoted at the outset were not realistic.
- What is your online marketing plan to sell my property?
In Canada, the vast majority of home buyers begin their home search on the Internet. Your real estate representative should have a strong online marketing presence, and be visible through social media outlets in order to reach the widest possible audience. Websites such as Coldwell Banker On Location, a branded YouTube™ channel, allow real estate agents to showcase their listings and local knowledge by tapping into the power of video and offering consumers a new way to search for homes online.
- Do you have references you can share from past clients?
It’s never a bad idea to ask for references. They allow you to gain additional insight into the day-to-day workings with the real estate agent. Gathering reputable references will help ensure that you select the best real estate representative to meet your needs.